We live in an instant gratification society. Why wait for tomorrow when we can have it now.
Robert Kiyosaki talks about the need to foster delayed gratification when it comes to financial matters. The example he uses is when he wants to buy a new car. He can afford the car. Wants the car ... so does he go out and buy the car ... no. He buys a business that pays the monthly payments for the car and has the business buy the car. He delays getting what he wants until he has a passive income business to pay for it and gets a double bonus, not only does he get the doodad that he wants, he has a business that keeps generating money long after the car has lost its luster.
So, why am I telling you this story. When it comes to building a business, we want instant results. We want success yesterday and when it doesn't happen, we can feel frustrated and even give up.
The only time you fail is when you give up. Look at it at this way. When you give up you are not giving up on a business you are giving up on yourself. You are letting that loser in your head tell you that you can't do it ... it's too hard ... it won't work. Is that voice right? NO. You are the only one who can control your outcomes and trust me on this one, giving up is easy but it won't get you any closer to that WHY we talked about earlier.
What we should be doing is keeping our eye on the prize and taking small steps towards our goal. Consistent effort is the key to success. Review what you are doing every week and tweak it. If you are not getting results, review your activities, ask for help, and make some changes to improve the results. Over time, the consistent effort will mean you reach your goals.
Don't cheat yourself out of potential success by making excuses. Excuses are the tools of the losers and are counter-productive. Learn from every activity. Admit to mistakes, and learn the lessons so you can improve your results.
Guess what. You keep doing this week in and week out and you will get to your goal.
Don't let instant gratification stop you. Go for delayed gratification, the prize is much more valuable.